DeShaunda Gooden Warner
Customer-centric and insight-driven regional marketing leader.
Inventive and resourceful market strategist with more than 15 years in product and field marketing leadership and in-depth experience developing and localizing go-to-market strategies, optimizing processes, and implementing new technologies. Proven track record of creating and capturing value through learning, innovation, and continuous improvement, as evidenced by the successful launch of new products, the generation of millions in revenue, the attainment of measurable improvements in marketing performance, and the achievement of double-digit annual revenue growth.
MY STRENGTHS
Cognitive Ambidexterity
I'm an intellectually nimble thinker who asks imaginative questions and excels at making connections across cultures, disciplines, and industries. Curious and creative, I'm skilled at flexing my cognitive style - using my knack for conceptual, analytical, and strategic thinking - to quickly spot fads that become trends and trends that become game changers.
Cross-Pollination
Interesting ideas can be found anywhere, especially when you are passionate about good design and the thinking that inspires it. Whether it's an artfully designed product, process, business model, or strategy, elegant solutions to complex problems always spark my imagination. I can't keep a good idea or novel approach to myself (and she told two friends, and so on, and so on…).
Bibliophilia
The best defense against an increasingly uncertain, complex, and ambiguous world is a diverse library and an expansive view of what is salient. Expertise may be fleeting, but curiosity lasts a lifetime. From Building a Second Brain to The Wisdom of Crowds, my bedside book backlog is epic.
MY EXPERIENCE
Associate Partner, Marketing & Communications @ Promise54
Jan 2023 - Sep 2023
Partnered with the CEO to co-develop and execute the strategic vision for all marketing, communications, social media, and collateral to consistently reflect the organization’s values, core audience, and strategic communication goals.
VP of Marketing @ STS Education
Jul 2021- Jan 2023
Led the marketing and PR efforts from strategy through execution for STS Education and its sub-brands across a variety of inbound and outbound marketing channels with a focus on improving brand awareness, lead quality, customer retention, and marketing effectiveness.
Director of Field Marketing Campaign Strategy @ Houghton Mifflin Harcourt
Oct 2016 - Jun 2021
Developed and executed hyper-focused, impactful, and scalable regional marketing campaigns in collaboration with regional sales, revenue operations leadership, and the creative team to identify new business opportunities, drive and nurture inbound leads, and accelerate existing opportunities.
EDUCATION
F.W. Olin Graduate School of Business at Babson College
Master of Business Administration (MBA), summa cum laude
Spelman College
Bachelor of Arts (BA), magna cum laude, in Philosophy
PROFESSIONAL CERTIFICATIONS
Account-Based Marketing (ABM): Foundations, Advanced, and Expert
Demandbase (2020)
Pragmatic Marketing - Level Three (PMC-III)
Pragmatic Marketing Institute (2018)
A BIT OF MY WORK
Campaign Explainer Video
Houghton Mifflin Harcourt
Director of Field Marketing Campaign Strategy
Interactive eBook
Pearson Education
Director of Strategic Marketing, North America
TESTIMONIALS